Our obsession with food

America is obsessed with food. We have a higher percentage of obese population here than in any other part of the world. However, should the people be really blamed for their burgeoning weight? Maybe..to some extent...but not entirely. The food and beverage industry in America operates akin to "The Matrix" (film). They have pulled a virtual screen over everyone's eyes. We live under the illusion that food has this supreme significance in our lives and that it has a greater purpose than just supplying nutrients. Although, the marginal benefits of food reduce with increase in quantity, the food industry has managed to distort this equation brilliantly with applied human psychology. Wherever you go there are these colossal posters, banners, fancy pictures of greasy, super unhealthy calorie-laden burgers, pizzas, smoothies, ice-creams, pasted all over the place. Its impossible to avoid this excessive advertisement of food engulfing us, staring at us from bill boards and building tops, every time we go out. To make matters worse, they follow us right into our living rooms. Through the "idiot box" they have managed to invade our privacy even at home. They have succeeded in brainwashing us into believing that wolfing down buckets of fried chicken at KFC is somehow cool. In one hour of TV viewing we're bombarded with dozens of food and drink ads. Commercials with close-up shots of food taken from various angles have us hungry every time we watch TV. Images of food seep into our subconscious and take control of our minds, making us constantly crave for food.

Food has become the foundation of our social interactions and a lifestyle choice actually. Whether you're on a date or meeting a bunch of friends, celebrating your anniversary or out with colleagues, no event is complete without a 5 course meal at an expensive restaurant. Our intake of calories in excess of our body’s requirement is directly proportional to the importance and magnitude of the celebration. We start the meal with a salad to feel good about eating healthy (with tons of mozzarella in it). This is soon followed by an onslaught of drinks, appetizers, main course, dessert, coffee, all laced with an overdose of carbohydrates. If we can barely move at the end of this ordeal only then do we feel that we truly partied. Breaking free from this habit entails taking drastic steps and major lifestyle changes which many of us have undertaken and failed miserably.

It almost seems like we just can’t get away from food or get enough of it. When we’re not eating, we are probably watching it on TV. We are so obsessed with food that unimaginable reality shows like Gordon Ramsay’s Kitchen nightmares, Hell's kitchen and even dedicated food channels have become mega hits. Obesity is the obvious upshot of this compulsion to overeat. There are many statistics that suggest that more people die of diseases caused by obesity than by terrorist attacks. If that is true, may be should divert some of the funding for the war on terror to a new war on food and greedy corporate terrorists who aim to only further their pecuniary goals without any regard for the quality of human life. Just like there is an SEC for the financial services industry we need a regulatory body to rein in the food and beverage industry before its too late. Finally, its up to us to see through this smoke-screen and wean ourselves away from "our obsession with food".